Go to content

Society and Community

Pernod Ricard Nordic shall be characterized by a genuine social commitment, whereby the company promotes responsible drinking and otherwise contributes to sustainable development in partnership with different stakeholders.

Responsible Drinking

Our actions shall be characterized by respect for the fact that alcoholic beverages can cause harm if they are abused. We shall actively promote responsible drinking by spreading knowledge and information and by ensuring that Pernod Ricard Nordic products are marketed in a responsible manner. We shall also promote understanding among our employees about the effects of alcohol use and abuse in order to impress on all employees the importance of promoting the responsible use of alcoholic beverages.

Supporting our Communities

Pernod Ricard Nordic is committed to limiting high-risk behaviour among minors and young adults. We are therefore supporting activities directed towards fighting alcohol consumption amongst minors and encouraging responsible drinking among young adults.

CR Evaluation of Suppliers

Environmental consideration, compliance with the UN Declaration of Human Rights, The UN Convention on the Rights of the Child and the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work are important factors in positive social development. Pernod Ricard Nordic suppliers are systematically evaluated against set criteria to ensure they fulfill Pernod Ricard Nordic’s requirements.